From Instagram trends to TikTok takeovers, enthusiasts like Kristian Haagen are giving watches a new audience — but are brands ready to embrace this new era?

From Rolex’s Oyster Perpetual GMT-Master II to Patek Philippe Ref. 5330G-001’s, LUXUO covers all the latest highlights from Watches and Wonders Geneva 2024.

These timepieces are unique in that they are a convergence of tradition and innovation in the world of Haute Horlogerie d’Avant-Garde.

From devising proxies to approximate a far more complex reality, to developing timepieces that do the same, we’ve always sought to simplify the ways we mark the passage of time.

Blancpain’s Villeret Quantieme Perpetuel shines on WOW’s dynamic #72 issue cover with an exclusive interview from Parmigiani Fleurier CEO Guido Terreni.

From the Paulin x The Armoury Modul A “Hong Kong Dial” to Parmigiani Fleurier Tonda Pf Minute Rattrapante, Daniel Goh discusses which watchmaking timepieces make him tick.