Fashion
The Fashion and Lifestyle Brands Backing Football’s Biggest Stars
Beyond the field, today’s World Cup icons are dominating luxury fashion houses and brands are no longer just looking to advertise, but are instead investing in the footballers themselves.
Sporting Events Have Become Fashion’s Biggest Marketing Tool
Fashion brands have ingeniously utilised the massive viewership of global sporting events and compelling influence of athletes as a marketing tool to raise brand awareness.
Why the Yacht Loafer from Aurélien is a Summer Icon
In a category crowded with interpretations of the classic boat shoe, Aurélien’s Yacht Loafer has carved out an identity of its own.
Sensual Summer 2026 Capsule Collectons
From Dior’s refreshed Dioriviera and Gucci’s Monte Carlo campaign Summer 2026 collections point towards travel-led dressing and craft-led storytelling.
5 Vietnamese Fashion Labels to Watch
Vietnamese labels like LSOUL and Latui Atelier are dominating TikTok’s algorithms and gaining momentum with Hallyu K-pop idols.
Loungewear Grew Up, and It’s Not Going Back
The rise of work-from-home culture has seen loungewear shift from forgotten off-duty clothing into a fully considered wardrobe category.
