TAG HEUER has signed up rising American golfer Jessica Korda as its latest brand ambassador as part of its #dontcrackunderpressure campaign.

Jessica Korda is just 22 but already a seasoned pro who has made a name for herself on the professional golf circuit with three wins on the global LPGA tour. She is currently ranked 29th.

TAG Heuer describes Korda as “young, funny, fresh, extroverted, natural and pretty”, and highlights her propensity for social media, often posting selfies on the course.

Since Jean-Claude Biver took over the reins at the Swiss watch brand last year he has already signed up supermodels Cara Delevingne and Bar Refaeli, signalling the important potential ladies watch market.