Minutes from Madison Square Park and the Flatiron District, the James New York-NoMad will open on Madison Avenue, turning a 20th-century Beaux-Arts building into a boutique property with 344 rooms and 28 suites. Rooms will feature keyless room entry, in-room tablets, and a custom mobile app for in-room dining and streaming TV shows and movies.

The property is pitched as an urban retreat under a brand ethos that focuses on local, hand-crafted design and wellness. The NoMad hotel in New York will coincide with the opening of the James Hotel, Los Angeles, which is also set to open in May.

The LA outpost will open in the heart of Sunset Strip at the corner of Sunset and La Cienega Boulevards and house 286 rooms, two restaurants and a rooftop and lobby bar.  Existing James Hotel brands include another location in SoHo in New York and Chicago on the Magnificent Mile.

Last week, the 1 Hotel Brooklyn Bridge opened its doors after generating no small amount of buzz for its prime real estate location just south of the Brooklyn Bridge and its sustainability efforts. The hotel uses 100 percent wind power energy, was built using local and reclaimed materials, operates a rain-water reclamation system, and a triple water purification system.

The James New York-NoMad opens this summer.