Luxury watch maker Hublot has opened its first boutique in the Western United States in Beverly Hills, California.

Internationally recognized as a luxury capital, Beverly Hills is home to the world’s most exclusive stores, with Rodeo Drive at its epicenter.

The Hublot Boutique Beverly Hills is located in the heart of the city’s most prestigious shopping district, on Brighton Way at Rodeo Drive.

“The new Hublot Boutique creatively reflects the brand’s DNA of luxury and innovative design, bringing to life its vision of fusion”, says Hublot CEO Jean-Claude Biver.

“Our customers are very special to us, they are part our family, and this space will allow us to take care of them the way they deserve”.

Unique materials are a hallmark of Hublot’s watches, and they also play a prominent role in the boutique’s design.

A façade of black stone, leather furnishings, glass and metal fixtures, and high-tech details imbue the Swiss-designed boutique with contemporary style.

Experienced, multi-lingual staff members provide the highest level of customer service, and a VIP lounge within the boutique allows clients to shop in complete privacy.

The boutique displays Hublot’s full range of watches, including the Big Bang, King Power and Tutti Frutti lines, plus popular limited editions and one-of-a-kind timepieces.

The new boutique is also the only location to offer the King Power Beverly Hills, a limited edition of 50 pieces.