Style / Fashion

iQNECT: L’officiel Singapore Goes Interactive

Heart Media partners with iQNECT to connect readers with exclusive content with the help of technology.

Oct 17, 2016 | By Vimi Haridasan

Lā€™Officiel Singapore is going interactive and we can thank iQNECT for this with its new content platform. This application allows readers and fans of the publication to now read the articles andĀ enjoy a brand new experience.

The interactive app will also allow readers to explore videos, partner content and even m-commerce opportunities directly from the pages of the magazine. It is fairly simple. To get started on enjoying the content from the interactive magazines, simple download the free ā€˜iQNECTā€™ app from either the App Store or Google Play. The open the app and hover it over any page of L’Officiel Singapore and enjoy the visual journey.

ā€œI am excited about the possibilities of iQNECTā€™s new technology, which is something the market needsā€ said Olivier Burlot, Chief Executive Officer and Publisher of Heart Media. He added ā€œIt will change how consumers shop and how media support advertisersā€™ goals. iQNECT is the next generation equal opportunity m-commerce app, benefitting everyone.ā€

The app is only two years old but already has a name as a reliable video recognition platform that links users and brands together. This team-up sees one of Singaporeā€™s leading publishers connect with consumers and their lifestyles in an innovative and technologically savvy way.


 
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