Burberry has worked with Chinese messaging service WeChat on an ongoing innovation partnership, which has seen the two companies team up for some innovative digital-IRL crossover experiences.

DON’T MISS: BURBERRY FÊTES NEW SHANGHAI STORE

In February, the Autumn/Winter 2014 Womenswear show debuted a series of responsive journeys, instantly personalising the show experience.

In April 2014 in support of the Burberry London to Shanghai event, users were invited to join Burberry on a rich interactive journey between the two cities, and then experience the event first hand via a series of immersive panoramas.

SEE ALSO: BURBERRY OPENS FLAGSHIP STORE IN SHANGHAI

This film explores some of the highlights so far soundtracked by “You Can’t Stop the Rain” by Ed Harcourt.