This week, Dolce & Gabbana is making its debut in the skincare market with two collections. The result of several years of research, the Italian brand’s new products promise a number of skin-transforming innovations.

For its first foray into skincare, Dolce & Gabbana is pulling out all the stops, promising to give its clients “captivating skin.” According to the brand, this means even skin tone, a firm appearance and a smooth texture.

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To deliver on its promise, the brand partnered with the experts at P&G Prestige to develop an exclusive new composition: Gold Flavo-Silk Tricomplex.

Based on gold silk sericin extract, the active ingredient complex provides intense hydration while enhancing the skin’s radiance. Other ingredients in the new products include Italian olive oil extracts and vitamin B3.

The new skincare line includes two ranges: Aurealux and Essential.

The Aurealux range consists of five products: a skin-firming cream, an eye gel, a moisturizing mask, a serum to enhance the skin’s radiance and an essence formulated to brighten the complexion.

The Essential range, meanwhile, includes seven products geared more towards cleansing and prepping the skin, all formulated to complement the benefits of the Aurealux products.

The Aurealux (€54.50 to €128.50/around $74 to $175) and Essential (€27 to €64/around $37 to $87) ranges are available at fine department stores.