Sotheby’s has launched its own private-label champagne, the first from an auction house. A bottle costs $29.99 and a magnum $69.95.

The bubbly is being produced by sixth-generation French champagne house R & L Legras, which supplies many Michelin-starred restaurants such as Guy Savoy, La Tour d’Argent and Ledoyen.

The in-house brand will also be served at Sotheby’s events around the world including New York, London, and Hong Kong.

The champagne is made from 100 percent chardonnay grapes grown in the Grand Cru vineyards of Chouilly and is described as light and fresh.

Bottles are available for sale online and in the company’s retail store in New York.