Champagne Piper-Heidsieck has wrapped its new limited-edition Bodyguard in a “sexy red crocodile skin” for its launch this month in selected travel retail outlets.

The 75cl bottle of Piper-Heidsieck Champagne Brut can be described as having “springtime citrus aromas with notes of apples and pears”.

Piper-Heidsieck reveals that the the flavour of Bodyguard is reminiscent of the Pinot Noir grape from which it derives its “distinctive flavour”.

The 75cl Champagne Brut, in a lipstick red faux crocodile skin sheath, is “a perfect example of how innovative and audacious this brand can be”, said Rémy Cointreau Global Travel Retail Marketing Director Matthew Hodges.

Distribution starts, initially exclusively, in travel retail worldwide, beginning with Aelia at Paris Charles de Gaulle Airport stores. A domestic roll-out will follow in time.

Source: Moodiereport