The House of MARTELL has launched a pop-up space at Hong Kong International Airport (T1) in celebration of its 300th anniversary.

From now until end February 2015, the Cognac house is offering discerning travellers a multi-sensory introduction to the French ‘Art de Vivre’ through the arts of craftsmanship, gastronomy and tasting.

Martell came into being in a golden era of French history towards the end of the reign of Louis XIV, a period which saw the blossoming of French literature, arts, crafts, philosophy and gastronomy.

The pop-up space celebrates this rich heritage with tastings of the refined Martell Chanteloup cognac combined with delicious foie gras, personalised Chinese calligraphy and cognac-sprayed wooden olfactory mementos.

At the heart of the display, which features evocative items such as vintage-style demi-johns, ‘montres’ bottles, books and other authentic items from the Martell archives, sits the Martell Premier Voyage.

This precious gem is made from 18 eaux-de-vie ranging from 1977 to 1868 aged in 300-year-old oak casks and enclosed in its own specially-commissioned artwork French artist, Bernar Venet.

Two other very rare 300th anniversary limited-edition Cognacs are also available for purchase: the Martell XO 300th Anniversary Limited Edition (70cl) and the Martell XO 300th Anniversary Limited Edition (70cl & 10cl).

Tastings of Martell Chanteloup will take place between 10am and 7pm, while pairings with Rougie’s Foie Gras will be available from 11.30am to 1.30pm and 6pm to 8pm.

Renowned calligrapher Cathy Ho will also be on hand in the afternoon to create personalised bags and bookmarks for customers as a keepsake.

A perfume workshop will offer travellers a wooden stick sprayed with Martell Cognac as another souvenir.