The first 6,000 bottles of Miraval rose wine from a French vineyard owned by Angelina Jolie and Brad Pitt sold out Thursday within hours of going on general sale.

“Selling started at 9:00 am (0800 GMT) and everything was sold by 2:00 pm” during the online sale, said Vitabella, a public relations firm representing the vineyard.

The couple teamed up with the French winemaking Perrin family to develop the “Miraval Cotes de Provence” label, named after their Chateau Miraval estate in the south of France.

The 2012 vintage was priced at 105 euros ($138) per case of six bottles for the Internet sale. Another 100,000 bottles have been sold to wine merchants and restaurants.

Jolie and Pitt acquired the 500-hectare (1,200-acre) estate in 2008 and have used it as a summer residence. The estate includes around 50 to 60 acres of vines.

Marc Perrin said that the couple were involved in the production process and wanted to do more than “just put their name” on the label. “They want to be proud of the wine on their property. They are really looking for excellence,” he said.