The best-looking Android-powered SMARTWATCH is turning on the style just in time for the holiday season.

As well as a new Champagne Gold edition, customers will be able to specify the watch with a host of colored or polished stainless steel bands.

Until now the watch has only been available with a leather strap but the new choices are meant to reflect the fact that a watch, no matter how smart, is also a piece of jewelry or an accessory and therefore needs to reflect the style of its wearer.

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Motorola is also adding to the number of leather straps available for the Moto 360 and says that it will be rolling out a selection of thinner bands and straps too for those of us with smaller wrists.

The standard Moto 360 costs $250 but if specified with one of the aircraft-grade stainless steel straps the price goes up to $299. However, going for gold will cost a further $30.

However, that premium is nothing compared to the purported cost of Apple’s gold smartwatch.

If the latest reports are to be believed, the upcoming 18-karat edition of the Apple Watch is going to cost the same as a Rolex.

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According to French website iGen, the smartwatch is going to come with a price tag of $5000 when it launches in Spring 2015.

Even the stainless steel version is expected to cost $500 in the US. With that in mind, the Moto 360 is a bargain.

Motorola has also added Moto Body, a new app focused on well-being that tracks heart rate, steps taken and calories burned; plus a selection of new watch faces for the device and an option for wearers to create their own, all via updates to the Moto Connect app.