This Friday, January 30, the Swiss luxury watchmaker announced renowned Chinese pianist Lang Lang as its latest brand ambassador.

Particularly well-known in China and the US, Lang Lang is admired by music connoisseurs worldwide. So it is fitting that Hublot has named the 32-year-old pianist as its new global brand ambassador.

The watchmaker announced the news in Lang Lang’s hometown of Shenyang, China. So far, the Swiss brand has not yet revealed which watches the pianist will represent in future campaigns.

However, one might reasonably speculate that Hublot will introduce a new watch with ties to the piano, or at least to music in general.

As a Hublot brand ambassador, the pianist joins an elite group consisting of a number of star athletes, including Pelé and Usain Bolt and celebrities such as Jet Li and Bar Refaeli.