From Cartier to Piaget, Hublot to Tudor, it’s been a busy year for celebrity brand ambassadors.

An immersive showcase is officially opened at Parc de Bercy, welcoming visitors into OMEGA’s timekeeping world. Highlights include the Race of Champions experience, where anyone can sprint against real digital athletes on a 10m track. There’s also an epic film introduction, a Swimming Pool locker room filled with athlete stories, and many more interactive areas […]

Time has always been inextricably intertwined with sport — no surprise then, that Omega’s got a home at the Paris Olympics, both physically and metaphorically.

From Rolex’s longstanding relationship to golf with the Oyster Perpetual Day Date to how Tudor’s Pelagos FXD Cycling Edition makes it an ideal timekeeping accessory for the tactile sport.

Omega unveils the Omega Seamaster Aqua Terra 150m with black varnished dials.

See the limited edition watch model Hyun Bin sported at the event here.