Latest posts with tags "Martell XO"

Luxury Alcohol Brands Hone in on Lifestyle Marketing

May 24, 2024 / Alcohol

From Martell to The Macallan, LUXUO looks at how alcohol brands shift toward the lifestyle sector to market to broader consumers.


Martell XO Invites You to Rise Above [Video]

Jan 18, 2013 / Alcohol

With its new campaign “Rise Above” and its film directed by James Gray, Martell XO pays tribute to Martell’s unique heritage, using its emblem, the swift.


Martell XO Exclusive Architect Edition

Sep 28, 2012 / Alcohol

Martell has created the Martell XO Exclusive Architect Edition, designed in collaboration with the renowned French architect Christian de Portzamparc.


The Martell Trunk by Pinel & Pinel

May 19, 2011 / Alcohol

The House of Martell has launched The Martell Trunk made in collaboration with Pinel & Pinel, the renowned French luxury malletier. This journey of the senses takes place against the gently lit backdrop of the leatherlined compartments and drawers, offering the Martell Collection such as Cordon Bleu, XO, or L’Or de Jean Martell. Furthermore, Martell […]


Martell “The same pleasure since 1715”

Dec 19, 2010 / Alcohol

Released in December for Martell Cognac, these Martell XO ads claim that their cognac beverage is “the same pleasure since 1715.” With the help of the TBWA/MAP advertising agency, these staged prints succeed at bridging past and present with a shot of nostalgia on the rocks.


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