Luxury Spirits Brands Recalibrate Strategies to Appeal to a New Generation of Consumers
As millennials and Gen Z reshape the drinking landscape, luxury spirits brands respond by elevating the entire experience — from bespoke packaging and exclusive collaborations to immersive venues and brand storytelling.
Luxury Alcohol Brands Hone in on Lifestyle Marketing
From Martell to The Macallan, LUXUO looks at how alcohol brands shift toward the lifestyle sector to market to broader consumers.
Cheers to The Lunar New Year With These Auspicious Tipples
LUXUO brings you the ultimate Lunar New Year alcohol releases and their corresponding food pairings alongside auspicious festive gift boxes.
The Macallan M Collection Experience: Limited Single Malt Whiskies
The Macallan M Collection reveals itself with new crystal decanters, a uniquely artistic campaign and three new single malt whiskies.
The World’s Oldest Bourbon Sold for US$137,000
The Old Ingledew Whiskey once belonged to Wall Street Financier J.P Morgan.
Top 10 Luxurious Gifts For Dads
We have put together the top 10 must-have for this Father’s Day.
