The World of Watches (WOW) family is pleased to announce the release of WOW Thailand, produced by leading publisher MASS Connect.

“MASS Connect has created an engaging and vibrant watch publication that will have the widest distribution in Thailand. WOW Thailand will provide credible and substantial readings, catering to the fast growing number of affluent and discerning watch buyers,” says Mr. Ali Ziani, Managing Director of MASS Connect.

The inaugural issue was launched in lavish fashion, culminating in an exclusive and lavish event that was held in collaboration with Mercedes-Benz Thailand and prime luxury property “185 Rajadamri” (Raimon Land). A host of decorated guests were in attendance, including actress Chompoo Araya A. Hargate, Ston Tantraporn, Editor-in-Chief of L’Optimum Thailand, Ruckdee Chotjinda, Editor-in-Chief of WOW Thailand, and singers Nantida Kaewbuasai and Pakin Isarakul.

Originating in Singapore, the quarterly magazine is being produced in Thailand under an exclusive license, with relevant content stylishly presented in both Thai and English. The four issues are scheduled for release in March, June, September and December each year.

Olivier Burlot, CEO of Heart Media, adds, “We are thrilled to be associated with the launch of WOW Thailand. The first issue is highly impressive and lays a strong foundation for the title as the leading watch publication in the Thai market. Already published in Singapore, Hong Kong, Malaysia, Indonesia and Vietnam, WOW will further strengthen its clout in Asia by reaching out to this important segment of readers. Our long-term commitment to quality and insightful reporting is proving to be the right strategy.”