Versace is branding Luxury. At a recent Watch Fair in Baselworld, the Donatella unveiled the Versace “not like a watch” watch.

Available on order only, it’s a gold timepiece with a dial covered in more than 122 white diamonds. Given that three of this overprecious Destiny watch have already been sold, seems like The Versace lady makes sense:

“Women don’t really need a watch to tell time today — they have their cell phones and BlackBerrys. This is a jewelry watch.”

So? What else is there unnecessary in your daily routine? So we’d know what Versace’s up to next! (after helicopters and watches not meant to be worn as watches)

(not to mention I look at this ultra expensive watch and I don’t see the beauty of it at all! Looks like a fish in a can!)