Swiss watchmaker Tissot has partnered with Holition to showcase its Ladies and T-Touch collection in one of Harrods iconic Brompton Road window displays as part of the store’s new promotion celebrating all things Swiss.

The augmented reality application will be live and fully interactive on weekends between 12pm and 6pm from 1st – 24th April.

The window display will enable consumers to virtually ‘try on’ watches from both the Ladies and T-Touch men’s collection, and a fully interactive touch screen will allow customers to engage with a wider range of Tissot watches than ever before.

Customers are also invited to take a piece of Switzerland home with them with the opportunity to win a Tissot Jungfraubahn watch and a holiday to Jungfraujoch to witness the most spectacular mountain panorama in Switzerland.

Guy Cheston, Harrods Director of Advertising Sales & Sponsorship, said: “We are delighted that Tissot is participating in Harrods storewide Swiss promotion.

The use of augmented reality in Harrods world famous window displays allows us to interact with customers in a new and exciting way.”

Jonathan Chippindale, CEO, Holition, comments that: “We are extremely excited about the Harrods showcase as we are able to take our interactive technology and enhanced consumer experience directly to the iconic windows of the world’s most famous department store.

Luxury brands are continuing to challenge expectations and consumer perceptions and we are proud to be at the forefront of this change.”