Cristiano Ronaldo, who was named an ambassador for the Swiss watchmaker in April, stars in a video on the making of the latest TAG Heuer campaign.

In a black and white video published by the Swiss brand, the soccer star is seen trying on different TAG Heuer watches and posing for the photographer.

As a TAG Heuer ambassador, Cristiano Ronaldo joins the ranks of fellow sports stars such as tennis champion Maria Sharapova and F1 pilot Jenson Button, as well as movie icons Cameron Diaz and Leonardo DiCaprio.

The athlete, who plays for the Real Madrid club in Spain, is no stranger to modeling and has already posed for Giorgio Armani and Nike.