Swiss watchmaker Omega is currently the official Olympic timekeeper and sponsor and will be extending this status to 2032. It is difficult to imagine a partnership lasting 100 years in the spotlight but long-term is a defining characteristic of the watch trade so Omega’s announcement is perhaps unsurprising. Nevertheless, in an age when we all seem captives of an ever-accelerating news cycle, the idea one could plan ahead to 2032 seems almost preposterous. To put it in perspective, 15 years ago Blackberry ruled the smartphone market, Instagram didn’t exist and people would have laughed you out of the room if you suggested that Donald Trump could become President of the US.

Anyway, Omega announced the continuation of the Olympic-Omega story at the Olympic Museum in Lausanne, Switzerland, becoming the first of the Worldwide Olympic Partners to make a commitment all the way to 2032. Swatch Group CEO Nick Hayek and IOC President Thomas Bach took the opportunity to pose for a most amusing image. Actually, it seems like it was an actual sprint, which seems like loads of fun. Bach also supplied a nice quote, reminding us that Omega will be celebrating 100 years as the Olympic timekeeper in 2032:

“OMEGA is the world’s leader in sports timekeeping, and the extension of our agreement through to 2032 means Olympic athletes will continue to be able to rely on OMEGA’s expertise. 2032 is an important milestone, as it will mark 100 years since the Olympic Movement was first able to count on OMEGA’s timekeeping solutions.”