As the smoke barely clears one brand is already seeking to capitalize on all the chaos and disruption caused by Iceland’s Eyjafjallajökull.

Romain Jerome introduces the Eyjafjallajökull-DNA, a unique-piece memento of the eruption that tortured air travelers and newsreaders the world over.

Like the other pieces in the DNA series the Eyjafjallajökull-DNA incorporates an element of the event it is celebrating in its design.

Just as the Moondust-DNA featured actual dust from the moon on the dial, so too does the Eyjafjallajökull feature actual ash and rock from the volcano.

What is truly special, however, is the remarkable effect Romain Jerome has been able to achieve with the design of the dial.

It actually gives the appearance that hot lava is bubbling just below the surface, ready to unleash its full force at any second.

The piece is accompanied by a certificate of authenticity confirming that the volcanic rock and the ash used to create it do indeed come from the infamous volcano.

Source: Press Release – Thewatchlounge