Luxury watchmaker Officine Panerai reveals its first official ambassador for the Greater China region — actor Wallace Huo. The Taiwanese actor has starred in a myriad of Chinese movies and TV dramas, making him one of the most recognisable faces in China. Panerai, which has its roots in Florence, Italy, ushered in a new era with four promotional videos featuring the actor. Angelo Bonati, CEO of Officine Panerai also arrived in Beijing to celebrate this new partnership.

As the protagonist, Huo—donning Panerai watches—journeys through the streets of Florence. He perfectly captures the tradition and culture infused in Panerai’s vision. Visiting opulent locations such as a Florentine villa, the star muses, “Panerai is a timeless brand, coherent with its history and identity that has always offered an uncompromised quality to its fans. The same approach that I apply to my career. Only authenticity and passion stir true emotions”.

Huo is seen wearing a range of Panerai watches: the Luminor 1950 Equation of Time 8 days GMT Titanio, Luminor Due 3 Days Automatic Oro Rosso, as well as the Luminor Marina 1950 Carbotech 3 Days Automatic. The first is a tribute to the bond between time measurement and astronomy. Interestingly, the timepiece displays both mean solar time— by which a day may be up to 15 minutes longer or shorter—and apparent solar time. The difference between these two measurements is displayed using a linear indicator on the dial at six o’clock.

“Wallace Huo is a great artist, an elegant man with a distinctive personal style that perfectly mirrors the identity of the Panerai watches”, declares Bonati. “His career is a testament of talent, and the commitment he infuses in everything he does, make those who are lucky enough to know him admire his authenticity and passion. We are honored to give him the task of representing our brand in Greater China.”

After over a century and a half, Panerai continues to marry Swiss craftsmanship with state of the art Italian design. This collaboration sees the brand take another step towards addressing its international audience.

For more information, visit Panerai.