First developed within a purely minimalist Concept model, equipped with a dial void of indices or logo, the signature H. Moser & Cie fumé dial was driven by a desire to return to the essential. by stripping away the superfluous and focusing on displaying the time, the Schaffhausen manufacture has redefined the notion of luxury and watchmaking by embodying a true expression of emotion. In 2020, H. Moser & Cie celebrated the fifth anniversary of the fumé dial with limited editions Endeavour Centre Seconds Concept fitted with fumé dials; a celebratory tradition which was also extended in a later collaboration with Max Busser when they jointly launched the Moser × MB&F Endeavour Cylindrical Tourbillon, today, they launch the Pioneer Centre Seconds Swiss Mad Red with a red fumé dial.

New Moser Pioneer Centre Seconds Swiss Mad Red with a red fumé dial

Fumé dials initially appeared in the Endeavour Centre Seconds Concept, constituting a philosophical reflection that was originally presented as a conceptual idea and today, the fumé dial is now automatically associated with H. Moser & Cie. The new Moser Pioneer Centre Seconds Swiss Mad Red is a pioneering timepiece that takes that elegant philosophy and combines it with an undaunted spirit of adventure.

Designed for everyday wear, the new Pioneer Centre Seconds Swiss Mad Red enjoys visual sophistication courtesy of its exquisite fumé dial joined with references to the industrial world. A sportive-inspired attractive yet durable steel case turns up the contrast of refined red fumé dial and elevates the new Pioneer Centre Seconds Swiss Mad Red into an intrepid beauty is designed to tackle dressed up dinners or dressed down hikes off the beaten track, making it a versatile tool watch for daily living.

Bold-looking and dressed to turn heads with its warm and vibrant tones: the new H. Moser Pioneer Centre Seconds Swiss Mad Red is designed to appeal to connoisseur and rugged outdoorsmen alike. The mesmerising dial in red is loud for its non-conformity, a visual synonym for life, power and passion, in East Asia: a symbol of joy and good fortune. Unlike the Endeavour concept, its versatility as an every day sees its Mad Red fumé dial decorated with faceted indices, topped with Superluminova dots, and partially skeletonised hour and minute hands, protected by a domed sapphire crystal. Water resistant up to 120 metres, a rarity for dressy timepieces, the new H. Moser Pioneer Centre Seconds Swiss Mad Red also boasts a minimum power reserve of three days, making it a worthy travel and lifelong companion, ready to face any challenge.

Pioneer Centre Seconds Mad Red: Dressy yet Sportive

At the heart of the Pioneer Centre Seconds Swiss Mad Red model beats the HMC 200 movement. With regulating organs including the vaunted hairspring, a craft only practiced by the most devoted of horological masters, manufactured by H. Moser & Cie.’s sister company, Precision Engineering AG. Decorated with the famous Moser double stripes on the bridges and the main plate, and housing a large engraved oscillating weight, the calibre HMC 200 is 100% Swiss, 100% Moser.

In an age of over-marketed timepieces, H. Moser & Cie. made an unprecedentedly minimalist fumé dial aesthetic an integral part of the Maison’s identity and design language, placing the emphasis on craftsmanship and the beauty of its expertise, proving that the fumé dial has itself become the branding and it continues that philosophy with the new Pioneer Centre Seconds Swiss Mad Red is case in point – even in a different guise, it’s still distinctly H. Moser.

H. Moser Pioneer Centre Seconds Mad Red Price & Specs

Movement Automatic HMC 200 with 72 hours power reserve
Case 42.8 mm stainless steel with 120 metres water resistance
Strap Rubber
Price CHF 12,900