Last Tuesday, Louis Vuitton inaugurated its La Fabrique du Temps watchmaking facility in Meyrin, Geneva, bringing for the first time all its watchmaking capabilities under one roof. In attendance was Hamdi Chatti, vice-president of watches and jewellery at Louis Vuitton, Monique Boget, mayor of Meyrin, and Pierre Maudet, vice president of the State Council Department of Security, Police and Economy of Geneva.Despite being a relative newcomer to watchmaking (Louis Vuitton’s first watch was the Tambour released in 2002), the maison has made great inroads into the field. The current range of timepieces Louis Vuitton current offers includes high complications such as minute repeaters and mystery watches, to mid complications like worldtimers, down to simple three hand quartz watches.According to Benoit-Louis Vuitton, head of high watchmaking sales, Louis Vuitton will continue to offer a range of watches for all its customers, instead of focusing solely on “fine watchmaking” with its new capabilities. In addition to that, he stressed that the maison will maintain its focus on watches with complications related to travel, which is integral to the brand’s DNA. Lastly, he also hinted that the new facility at Meyrin will allow Louis Vuitton to obtain the Poinçon de Genève for its watches, which we will likely see unveiled at BaselWorld next year. Again, however, this will not be a focus for the brand, given its holistic approach to offering a range of products.