Famed fashion photographer Patrick Demarchelier has shot a new black and white campaign for the French luxury brand’s watch line.

L’Instant Chanel campaign was unveiled at the Baselworld watch fair in Switzerland. Photographed by legendary fashion snapper Patrick Demarchelier, the 15 black-and-white double-page visuals show off the Chanel Première, J12 and Mademoiselle Privé watch collections.

Styled by Carlyne Cerf de Dudzeele, the images debuted in France’s Le Figaro and will appear in mid-May for the June issues of global glossy mags. They will then pop up in wider international print and digital press in June.