The car industry has been doing it for years, and now the concept of the courtesy car is moving into the watch world as luxury brand Hublot launches its Atelier Watch.

The idea behind the Atelier watch is to allow the Hublot’s customers to remain connected to the brand even when their watch is away for servicing and/or repair.

This service is currently only available exclusively at Hublot boutiques – to date 49 boutiques worldwide – and as yet is not available in multi-brand outlets.

This “Atelier watch” is a special model that is not for general sale, whose design is true to the brand’s pet principle of fusion: it is made in black composite, case, bezel, with a pin buckle also in black composite with a black rubber strap, screws and crown in steel, and equipped with a quartz movement with date and small seconds.

You could say this Hublot watch is like a “Courtesy Watch” loaned without charge to the customer for the time required.

The “Atelier watch” is a special model that is not for general sale, as “subtly” indicated on the dial. Sources: Hublot – Watchpro