[Caption: Three-time Grammy Winner and new CITIZEN Brand Ambassador Kelly Clarkson (PRNewsFoto/Citizen Watch)]

American Idol and three-time Grammy Award winner Kelly Clarkson has joined Super Bowl champion Eli Manning, Daytona 500 champion Matt Kenseth and professional tennis player Victoria Azarenka in CITIZEN’s hall of ambassadors. Clarkson was chosen as an ambassador as she is believed to share the same qualities and values of the brand.

“We feel that Kelly Clarkson ideally reflects the values of our brand. We admire how she continually builds on her talent to reach new heights in her music and performances, as well as her inspirational and accessible style,” explains Jeffrey Cohen, President of Citizen Watch Company of America. Next year, CITIZEN will be focusing on the women’s market with innovations and fashion-forward styles for the modern women.