Swarovski has launched its first visionary watch collection: “Avant Time”.

The result of the ambitious project is an avant-garde timepiece, called “D:Light” and designed by the creative talent of renowned watch designer Eric Giroud.

“D:Light” is a futuristic model that links new electronic technologies with jewellery design.

Artistically fashioned in super fine steel or gold, first Swarovski timepiece brings together the functions of emotion-creating watch, bracelet and collector’s item.

Its rectangular dial is a real crystal screen, designed by Swarovski featuring 171 exclusive Xilion-cut crystals.

As if by magic, the time appears with a simple touch on the Swan cabochon. The crystals change colour, light up, sparkle and show the hours and minutes in luminous orange dotted lines. No date, no hands, just a 12 or 24 hour clock function.

It has a gold-tone steel bracelet with the wide faceted, polished links and butterfly clasp and it is reversible so it can be worn on the left or right hand.

Hiding an induction system, a stylish white charging dock enables the watch to fully recharge in three hours and should then remain charged for a month.

Set on the dock, the timepiece transforms itself yet again and becomes a design piece.