After Tom Ford’s announcement back in January 2017, we finally get the first real look at Ford’s first timepiece. The Swiss-built timepiece sports a simple, rectangular design with Arabic numerals, made in collaboration with Bedrock Manufacturing.

Tom Ford 001 Timepiece with Black Braided Leather Strap and 18KT Gold Case

An avid watch collector himself, Tom Ford brings more than a little knowledge to bear on his eponymous 001 Watch. The sophisticated Swiss-made timepieces are finally launching to join Ford’s timeless empire of ready to wear, sunglasses, fragrance, handbags, and makeup.

Tom Ford 001 Timepiece with Blanc Alligator Strap and Black DLC Case, $3,490

Two sizes will be available, in a variety of case materials such as 18-karat yellow gold and matte black DLC. The collection also features a 62 interchangeable strap options in 30 shades, from hand-woven braided leather, pebbled grain leather to alligator. Colours span from neutrals like black, cognac, nude to brights like cerulean and saffron, which Ford emphasises that characterizes it as a uni-sex watch.

A myriad of interchangeable straps for personalisation

The watch are built alongside with Bedrock Manufacturing, the company behind Shinola and Filson. Ford’s pieces may thus be designed with Ronda calibers with quartz, which is the supplier of the base movements used in Shinola and Filson watches. However, little is revealed on the movement from the release and we wait on Tom Ford for further details.

Depending on an individual’s configuration, prices will range from $2,190 to $10,100. Catch the release here.