Cartier has not forgotten us men. The Shape Your Time exhibition taking place this weekend is a watchmaking event dedicated to men, and celebrates all things masculine in Cartier’s timepieces.

With a unique design concept by Rafael de Cardenas, one of New York’s top architects, the event space represents a Cartier’s man’s living environment, with the five dedicated areas highlighted by icons specific to each of them. The area showcasing the Santos, for example, has a propeller suspended above to represent Louis Cartier’s friend Alberto Santos Dumont, for whom he created the eponymous watch to tell the time while flying.

In addition to the display of Cartier’s iconic timepieces such as the Santos and Tank, the event also celebrates the newly launched Calibre de Cartier Diver collection – an ISO certified dive watch and Cartier’s first true tool watch. Visitors can expect a close up look of over 50 of these watches, as well as insights into their historical and contemporary developments both technical and aesthetic. Of course, no expenses have been spared in tailoring the medium for the message. The area’s setup includes videos, touch and 3D screens, interactive books and tablets, through which visitors can personally discover and learn about the French jewellery- and watchmaking maison. Social media integration has also been put in place for those looking to share their discoveries.

Readers who are keen to find out more about Cartier’s men’s watchmaking can visit Takashimaya Shopping Centre’s Civic Plaza on 24^th and 25^th May, between 11am and 8pm.