The Watches and Wonder Geneva Foundation, organisers of the Watches and Wonders Geneva (WWG) watch show, announced that Bvlgari and six other brands will be part of the lineup next year. With the addition of these new brands, there will now be 60 exhibitors at WWG, within the PalExpo itself, further cementing the fair’s position as the top watch show in the world. Besides Bvlgari, the new additions are Christiaan van der Klaauw, Genus, Kross Studio, MeisterSinger, Armin Strom and HYT.

No official word has emerged on layout changes to accommodate the new exhibitors at the fair, which will run from 1 to 7 April 2025. Followers of all things watch fair-related might wonder if any brands are out and we can only detect the absence of Beauregard from the WWG 2025 lineup. Said followers of the watch world might also recall that Bvlgari has exhibited in Geneva, but outside the PalExpo. Besides this, Bvlgari is also one of the founding brands that established the recently concluded Geneva Watch Days (GWD).

Finally, for those keeping score, the remaining major names and brands still staying out of WWG are Audemars Piguet, Breitling, Girard-Perregaux, Richard Mille and the entire Swatch Group. Japanese stars Citizen, Seiko and Casio are also out, although Grand Seiko remains in.

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