British luxury brand Burberry will be at Baselworld – the world’s biggest watch trade fair – from 25th April to 2nd May 2013. It will be the first time that Burberry will take part in this event.

The British brand will be set up in the center of the Hall of Desires 1.1, D31, where it will present its new watch collections, including its “The Britain” models inspired by the emblematic Burberry trench.

Burberry will unveil its new creations over two floors alongside other prestigious brands. The space, with an illuminated exterior, will have digital screens and interactive equipment that will allow visitors to discover the “Swiss Made” skills that go into making each Burberry watch.