Luxury Swiss watchmaker Blancpain – owned by Swatch Group – has opened its largest boutique in the world, in the Xintiandi district of Shanghai, China. The store is the brand’s eighth in China.

Xintiandi is one of Shanghai’s most popular districts, a place where people love to stroll along the open streets lined with boutiques as well as cafés and restaurants with terraces.

The 600 square-metre Xintiandi flagship, spread over two floors, presents the brand’s finest creations and for the first time offers a range of additional services.

The new boutique offers an integrated customer service centre as well as a lounge bar where traditionnal Swiss-made foods can be enjoyed on the terrace overlooking the Xintiandi district.