Luxury Swiss watchmaker Audemars Piguet has recently joined hands with Roaring Thunder Media to capture Manhattan’s 34th Street Heliport.

The custom-tailored “domination program includes five backlit interior static duratrans, a state-of-the-art digital monitor, an exterior vinyl building wrap featuring the Royal Oak Offshore 44mm, and four Royal Oak wall clocks in-terminal.

The program also features tarmac signage on five heliport bays – three AP logos and images of the Extra-Thin Royal Oak Tourbillon in stainless steel, and the Royal Oak Chronograph in rose gold (in celebration of its 40th Anniversary).

“As a company we continually look for brand positioning that precisely targets our well traveled clientele,” says Frederick Martel, VP of Marketing for Audemars Piguet.

“We know for certain that anyone flying in and out of the 34th Street Heliport is a potential client, so we consider ourselves extremely fortunate to find such a strategic and exclusive location in the heart of New York City.”

Audemars Piguet’s advertising at the Heliport is handled by Roaring Thunder Media, which handles marketing in global private jet terminals.