M. Gerald Genta is one of the world’s greatest contemporary horologists.

Over his long and illustrious career, he has accumulated universal fame for such iconic creations as the Patek Philippe Nautilus, the Audemars Piguet Royal Oak and the IWC Ingenieur.

His watches are amongst the most coveted and collectible in the world.

In 2007, Ritz Fine Jewellery, London approached Genta with a view to creating a small series of timepieces that combined simple, elegant lines, the best materials and the highest possible level of finish.

The result is a remarkable feat of watch making skill.

Drawing inspiration from no watch that had ever gone before but rather assimilating architectural, cultural and social elements from The Ritz Hotel in London, Genta has created three ranges, each comprising a date model, a chronograph model and a tourbillon model.

The face of the watch has also been left blank to allow the owner to personalize the watch or you can even commission Mr. Genta himself to design a motif just for you.

Pictured above is the 1905 Chronograph model in 18ct white gold carried exclusively by 20ltd. $26,000