Following the iconic Mr. Burberry Eau De Toilette, Burberry is back with another stronger and newer interpretation. With the new Mr. Burberry Eau De Parfum, the brand transforms the original scent into its sensual alter ego. Perfected by master perfumer Francis Kurkdjan alongside Christopher Bailey, it fashions itself around an image of masculinity.

The scent opens with a blend of fresh tarragon with cinnamon which adds a interesting layer of spice. Infused with this is rich patchouli, layered atop to create an earthy base. Lavender weaves itself between these layers, softening up the scent with a hint of sensitivity. Rounding up the fragrance is a woody amber and smoky vetiver, bringing a masculine element to the table.

The bottle is an homage to Burberry’s black Heritage Trench Coat and its classic design. A weighted cap seals the fragrance, and is a strong reference to the coat’s horn-look buttons. This is garnished with a hand-tied knot in English-woven gabardine, a tip of the hat to the brand’s English origins and founder Thomas Burberry.

In addition, Burberry presents a limited edition Mr. Burberry grooming line. Aftershave balm, Hair and Beard Clay as well as face scrubs are each included as a set with the Mr. Burberry scent, to bring you the whole package. For an added personal touch, monogramming services of up to three initials on the perfume bottles are available. Simply visit selected Burberry and wholesale stores or log on to Burberry to find out how.

Christopher Bailey, Chief Creative and Chief Executive Officer of Burberry comments “Mr. Burberry is our most significant men’s fragrance to date. Inspired by the iconic Burberry trench coat and by London, a city of great contrasts and contradictions. It is traditional yet irreverent, elegant without being pristine. It perfectly encapsulates a mood and an attitude that today’s Burberry man will recognise as his own.”

Mr. Burberry Eau de Parfum will be available online at Burberry and at Burberry ION Orchard from April 2017.