Jewellery has long served as a powerful symbol of love, whether it be through the craft itself or the intimate meanings behind its pieces. This expression of affection continues on through some of the world’s most prestigious jewellery Maisons — so enduring and beloved that they have become House symbols in their own right. Cartier’s LOVE bracelet, for example, remains a coveted representation for eternal unity, while Piaget’s playful Possession collection is designed to capture moments of joy. From subtle floral collections to literal interpretations of love, these House icons showcase the vast spectrum of sentiments that jewellery can embody, revealing various ways that love persists throughout the ages.

Cartier Love

There is no better representation of modern love than Cartier’s LOVE bracelet collection. First introduced in the 1970s, the bracelet symbolises the permanence of love — a theme that Cartier’s designer, Aldo Cipullo, fully embraced when he created it in the Maison’s New York workshops. As a result, every facet of the bracelet’s design is meant to represent an aspect of love in some form. The bracelet’s rigid band is made of two linking oval-shaped arcs, to perfectly fit onto the wrist as closely as possible. Its most notable feature is undoubtedly the visible screws on the bracelet’s face, as well as the screwdriver needed to fasten the band to the wearer. The permanent locking mechanism also requires another person to help secure the bracelet onto their loved ones’ wrist — a deliberate feature designed by Cipullo to signify the commitment associated with love and everlasting unity.

When the LOVE bracelet was first introduced over 50 years ago, it became an immediate sensation, owing to its versatility as both a statement piece and a minimalistic bracelet that could be worn daily in a time when fine jewellery was only reserved for formal events. Its popularity was also boosted by reported rumours that Cartier would gift pairs of bracelets to famous couples like the Duke and Duchess of Windsor, Elizabeth Taylor and Richard Burton, and Steve McQueen and Ali MacGraw. These early sales helped establish the bracelet as not just a luxury item, but a symbol of lasting relationships. The LOVE collection’s influence has only grown since its debut, and the bracelet remains one of the most recognisable pieces in the Cartier portfolio — a fitting metaphor that love endures.

Fred Force 10

The Parisian jeweller is well-known for their nautical-inspired creations, owing to founder Fred Samuel’s love of sailing and childhood summers on the beaches of Mar del Plata, Argentina. In 1966, the House created its signature design, the Force-10 bracelet, which was born out of devoted love and boating elements. According to the luxury brand itself, the idea of the Force 10 bracelet originated from Samuel’s eldest son, who braided sailing cables together to create a bracelet for his wife. For her birthday, the design was refined with a gold clasp shaped like a marine carabiner, along with several links along the chain. Today, this fusion of sailing motifs and high jewellery has since become one of the Maison’s most renowned pieces. 

The Force 10 collection now spans a collection of rings, necklaces and sunglasses, all of which incorporate naval components of sailing lines and metallic buckles. Additionally, the elements are reimagined in diamond paved forms with a gradient of blue sapphires studded onto the bracelet, mimicking the depth of the ocean. For its 55th anniversary in 2021, Fred introduced the Force 10 Winch design, which carries the collection’s themes of strength and endurance. Once again, the style extends from sailing motifs, where masculine lines echo the winch design — a mechanism used to tighten or loosen ropes on boats. Fred reinterpreted this technical element by transforming it into a double gold line that holds the Force 10 cable. Whether worn for its heritage or its contemporary appeal, the Force 10 collection remains an emblem of individuality and courage, with roots in a sweet love story. 

Tiffany Lock

Tiffany & Co.’s roots in stationary and personalised hardware have returned with a romantic twist in their Lock collection. Launched in 2022, the collection stems from a single design within the House’s history — an archival brooch crafted in 1883 in the shape of a padlock and key. The original brooch, made from gold and steel, is engraved with the Latin phrase Fide et Amore (meaning “With Faith and Love”), and was allegedly a gift from a devoted husband to his wife, representing both protection and deep affection. More than 140 years later, the Lock collection continues to bring this timeless token of love’s safeguarding into the modern era. 

As a universal symbol of security and connection, the collection is unisex, with bangles, rings, and earrings designed in sleek two-toned hardware studded in diamonds. The Tiffany Lock design is made distinct with its asymmetrical combination of u-shaped arcs meant to resemble a padlock shackle. The mechanism of the collection’s bracelets also imitates that of a functioning lock. The Maison employs a swivelling mechanism with an embedded spring so that one end of the bangle can snap into the other with a secure click. This collection’s blend of history and modern design positions Lock by Tiffany as a contemporary icon, while paying homage to the House’s past as hardware manufacturers. Today, the collection is an ode to the lasting strength and protection of love.

Van Cleef & Arpels Alhambra and Perlée

Van Cleef & Arpels’ designs are marked by whimsy and fantastical elements, creating a legacy of luxury and delight associated with its intricate jewellery pieces. One of its most famed creations — the Alhambra —  stands as a hallmark of the Maison, representing luck and positive energy. Created in 1968, the motif is known for its four-leaf clover shape, often inlaid with striking stones of turquoise, malachite, or mother-of-pearl. Van Cleef’s affinity for the lucky symbol is credited to Jacques Arpels, nephew of the Maison’s co-founder Estelle Arpels. Jacques, an avid collector of four-leaf clovers, would often gather them from his backyard in Germigny-l’Évêque and give them to his employees along with an inspirational English poem, titled “Don’t Quit.” This personal tradition reflects the guiding principle of passion that runs through the House’s creations. Over the decades, the Alhambra collection has expanded, with each new piece reflecting the Maison’s vision for an optimistic life filled with imagination and love. One of its latest versions features a vibrant agate blue and guilloché yellow gold Alhambra icon, set on reversible rings and 20-motif necklaces.

Another staple of Van Cleef & Arpels is its Perlée collection. The collection takes its name and design code from the “perlage” technique, a decorative finish of small dotted metal studs often seen in watchmaking. Delicate gold Perlée beads — which translates to “pearl pattern” — have been seen on the Maison’s archival designs from the 1920s and 1930s. Yet it was not until 2008 that Van Cleef & Arpels celebrated the gold beads as a House icon with its own collection. Playful and lively, each creation within the collection is an ode to the vibrancy of gold, where intricate bead designs are used to play with light and texture. The latest iterations come in a range of rose, yellow, and white gold, paved with diamonds. Skillfully set by the Maison’s artisans, the diamonds catch the light with a captivating shimmer, creating dynamic reflections that look as though each piece is dancing through life.

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Chaumet Bee My Love

Owing to its roots in French aristocracy, many of Chaumet‘s most famous creations pay homage to historic French figures. The Bee My Love collection takes inspiration from Napoleon Bonaparte, who chose the bee as his ruling emblem to symbolise the immortality and diligence of France after the Revolution. Chaumet’s interpretation of the bee goes beyond the ruler’s dynasty, evolving into a collection with a deeper meaning of love, generosity, and connectivity. Introduced in 2011, the original purpose of the Bee My Love collection was to raise awareness of the shrinking bee population.

Spanning a variety of thick bracelets, drop chain necklaces, and open circle pendants, the collection is distinguishable by its use of honeycomb-shaped hardware and its innovative Taille Impératrice diamonds — an Empress cut developed by the Maison to imitate the hexagonal shapes of beeswax. According to Chaumet CEO Charles Leung, Bee My Love is Chaumet’s fastest-growing jewellery collection. Of the collection, Leung told 10 Magazine that “Bee My Love pays tribute to Chaumet as the naturalist jeweller, while the honeycomb is a symbol of community, building relationships, belonging to a group with the same values. We find that it touches our clients emotionally and expresses love, friendship, family… appreciation of everything around us.”

Chopard Happy Hearts

Chopard has long been synonymous with caring and happiness for others — values that form the heart of the Maison’s ethos. The Happy Hearts collection is a perfect embodiment of this spirit, combining a playful heart motif with its iconic dancing diamonds. The luxurious jewellery line was first released in 2009 as a collection for women who not only love themselves but others as well. In 2015, the Maison committed to their philanthropic principles by designing a special 18-carat rose gold and red heart bangle for supermodel Petra Nemcova’s All Hands and Hearts Foundation, which provides aid for communities affected by natural disasters.

The Happy Hearts collection has now extended to include three distinct lines: My Happy Hearts, Happy Hearts Wings, and Happy Hearts Flowers, all of which feature Chopard’s signature dainty heart-shaped motif on sweet diamond rings and delicate dangly earrings. Many of the collection’s designs only feature a singular heart on the jewellery piece, so that pieces can be worn alone as a subtle statement or stacked to create a bold personalised look. Designed for a new generation of women, the collection captures the spirit of self-expression and charity, turning each piece into a discreet yet powerful emblem of beauty, strength, and self-love.

Piaget Possession and Rose

Originally a watchmaker in La Côte-Aux-Fées, Piaget’s expertise in ultra-thin components allowed the Maison to transition into jewellery-making with ease. This blend of watchmaking precision with creative jewellery design led to the creation of the Possession collection as Piaget’s first “jewellery in movement” — a concept that has since become a signature feature of the House. The collection employs a combination of goldsmithing techniques, like Decor Palace engraving (a technique of creating waves onto hardware) and Piaget’s “Possession Setting” (a setting that cradles the central diamond between two engraved gold brackets, making the stone appear to stand alone). Most unique is the Possession ring, which features a central band that can swivel and turn on the finger. The simple feature is meant to “turn the moment into a precious possession,” according to the brand, with every twist representing a happy memory of love and joy.

Meanwhile, the Piaget Rose collection is a love story in itself. The Piaget Rose collection is a more recent addition to the House’s repertoire. Released in 2012, it is inspired by Piaget President Yves Piaget’s lifelong admiration for flowers and roses. Piaget’s adoration for roses was so well-known that the brand regularly crafted the trophy for the International Rose Competition in Geneva. The annual exhibition honoured the brand by naming the 1982 winning flower after Yves Piaget himself. In response, the Piaget Rose collection was born. Each piece in the collection reimagines the flower’s romantic aesthetic and timeless beauty in precious metals and diamonds. Its delicate petals are translated into diamond forms, sometimes grouped in clusters on top of statement rings like a glittering floral bouquet.

Pomellato Together

Launched in February 2023, the Pomellato Together collection is a celebration of love in all its forms, beautifully expressed through simple yet symbolic jewellery that takes design cues from its Milanese origins. At the heart of the collection are rings and bracelets featuring dual bands of smooth gold, representing the powerful ties that bind two forms into one. These pieces are united by a single link, designed in a curvaceous square shape that calls to mind the rounded gemstones that are featured in Pomellato’s signature Nudo collection.

Vincenzo Castaldo, Pomellato’s creative director, explains, “Our aim was to capture the beauty of togetherness in a very Pomellato way that is essential, inclusive, and refined, inspired by Milanese design.” The pieces are carefully handcrafted in the House’s Milan atelier, designed as wearable sculptures with the same seamless lines and smooth finishes that the brand has become known for. White and brown diamonds accent the rose gold version, while white gold finishes are adorned with blue sapphires or white diamonds. The jewellery’s clean, gender-fluid lines ensure the collection’s broad appeal, making it an all-encompassing emblem of unity, love, and friendship.

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Buccellati Eternelle

The Buccellati Eternelle collection is a testament to the Maison’s century-old tradition of exceptional craftsmanship and timeless design. Drawing inspiration from the Florentine goldsmithing techniques that have long been a hallmark of Italian craftsmanship, the House’s founder Mario Buccellati often developed bold, intricate designs that featured engraving, openwork, and chaining — traits that would define the Buccellati aesthetic for generations.

In the 1940s, he employed these distinct features to his then newest creation: the Eternelle ring, a simple yet profound icon of everlasting love. The ring is perfectly circular with no beginning or end, reflecting the timeless nature of love itself. Designs from the Eternelle collection have since expanded, to include scalloped borders of white and yellow gold, with diamond cuts placed in patterns of open lace lattices. The brand also utilises its “rigato” gold technique, creating thin bands of “woven” gold, elevated by brilliant-cut diamonds and star-shaped rosettes. Each Eternelle piece perfectly captures the essence of Buccellati’s design philosophy — understated elegance imbued with deep emotional significance.

Graff Butterfly

Known for acquiring and sourcing some of the most iconic diamonds in the world, Graff‘s collections are always carefully designed to celebrate the versatility and opulence of diamonds. As a result, the Graff Butterfly has become one of the Maison’s most beloved motifs, which uses marquise and pave diamonds to replicate the wings and silhouette of the insects. Butterflies themselves, are not uncommon motifs to see in the world of high jewellery. Their association with hope, rebirth, and enduring love have made them staple designs in various jewellery Houses — including Graff.

Graff’s butterfly collection is differentiated by their impeccable use of diamonds and craftsmanship to create a forest of fluttering butterflies on necklaces, bracelets, and watches. Diamond-studded butterflies hang from white gold chains, while repeated pear-cut diamonds are set to look like small wings on the collection’s classic tennis-style bracelet. At the centre of the collection is Graff’s double-layer design — which features a bottom layer of pave diamonds outlining the insect’s silhouette and a top layer of diamonds arranged as the butterfly’s bodice — to create a three-dimensional quality to its pieces.

Dior Rose de Vents

In a superstitious take on the rose, Dior‘s Rose de Vents is not inspired by the actual flower, but by compass roses instead. The collection is a reference to Christian Dior’s journey into the world of fashion: a pivotal moment in his career came when he encountered a metal star on the pavement of Rue du Faubourg Saint-Honoré in Paris. That same day, Dior met with entrepreneur Marcel Boussac who agreed to finance Dior’s business and helped develop the brand into the fashion titan it is today. For the late Christian Dior himself, this star became a personal totem that he believed would bring about luck and hope in his life.

In 2015, Dior’s creative director of jewellery, Victoire de Castellane, took this legacy further with the launch of the Rose des Vents collection. Inspired by both the lucky star and Monsieur Dior’s love of the rose flower, de Castellane reimagined the wind rose motif from Dior’s Granville garden into a star-studded collection of necklaces and bracelets dangling with cosmic charms. The collection itself introduced yellow, rose, and white gold medallions set with stones like turquoise, onyx, and pink opal. The eight-point compass rose is the focal point of the collection, featured at the centre of the medallions and dotted with a sparkling diamond.

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