Marion Cotillard is one lady, four cities: filmed and photographed by today’s most important directors and photographers.

After Paris in “The Lady Noire Affair”, Marion Cotillard became “Lady Rouge” the sultry songstress in New York in a clip by Jonas Akerlund, before going back in time in David Lynch’s love story entitled “Lady Blue Shanghai”.

In the finale, we discover what’s inside her bag in a fantastical silent film by director John Cameron Mitchell, “Lady Grey London” (below).

She plays a woman whose bag holds secrets and dreams… She makes her final exit on top of the world inside the London Eye.

For the fourth and final installment of the Lady Dior saga, Dior uses the latest technology of image recognition enabling you to watch “Lady Grey London” on your mobile phone by scanning the visual of the print campaign from a poster, a magazine, or from your computer screen.

To do this, download the free WiMO application on www.getwimo.com (compatible with iPhone, Android and Blackberry).

Once the WiMO application is loaded, launch it and take a picture of the visual to view the film directly on your mobile.