Makings of the RIMOWA Original bag.
(RIMOWA)

When duralumin was first discovered by German metallurgist Alfred Wilm in the early 1900s, no one could have predicted that the aluminium alloy would change the course of aviation. And certainly none could have foreseen it becoming the hallmark of a German brand for decades to come.

Successfully claiming a colour or a unique design or even a motif is quite common for brands, but not many can claim a material like RIMOWA has.

Legend has it that in the 1930s, a fire completely engulfed a RIMOWA factory leaving nothing save for the aluminium. This incident inspired second-generation owner Richard Morszeck to turn to aluminium as a replacement for subsequent RIMOWA creations, instead of its foundational wooden designs. Morszeck had already toyed with the idea in the 1920s, having created the brand’s first aluminium trunk.

The current RIMOWA factory in Cologne, Germany.
(SIMON MENGES)

The thing about claiming something as part of one’s branding is the need for constant innovation in order for the association to stick. A brand can be known for one thing (let’s face it, RIMOWA isn’t just about aluminium) but it doesn’t mean doing the same thing over and over again.

Much like how air travel has changed since, RIMOWA’s aluminium creations too have evolved. Initial aluminium suitcases were trunk-like with no wheels (the horror!) before wheeled luggage became mainstream in 1972; RIMOWA introduced its first Roller suitcase with removable wheels in the very same year. Eventually, the brand streamlined its aluminium offerings into three series: the super sleek Original, the Classic with leather handles, and the polycarbonate-based (another RIMOWA invention) Hybrid framed by aluminium accents.

The current RIMOWA factory in Cologne, Germany.
(SIMON MENGES)

The brand’s iconic grooves became part of RIMOWA’s design language in 1950. Taking inspiration from the all-metal (duralumin, of course), made-in-Germany Junkers F 13 plane that was a significant aviation milestone, the grooves run parallel to the length of every RIMOWA piece. And while the grooved design remains as an identifying element to a large majority of the brand’s creations, it had experimented with other decorative treatments for aluminium. The limited-release Hammerschlag collection for example, was inspired by a Hand-Carry Case from 1966 that featured a “hammer hit” exterior. The textured surface reflects light in ways its flatter predecessors don’t while at the same time, minimises any obvious nicks and bumps of prolonged use.

Over the years, RIMOWA’s presence in luxury has been strengthened not only by its distinctive aesthetic, but also by its steely determination to stick to it while innovating. It’s no longer just a luggage brand; it’s a luxury mobility brand with the aim of creating pieces for every and any movement. The brand’s use of aluminium evolved from protecting travel necessities to keeping just about anything that matters to an individual. Aluminium has been shaped into specific functionality such as vanity cases, an attaché solely for mahjong, and a watch case fit for three timepieces.

Aluminium’s more wearable, everyday functions have seen it being transformed into a number of bags and accessories. The crossbody Personal bags—a crossbody and a sling clutch iterations—have become known for their mini-sized similarities to RIMOWA’s trusted suitcases, but cleverly designed with unique locking mechanisms adapted for heightened ease of use. The brand has even crafted aluminium into a sleek cardholder that opens with a rather sexy swivel, and protects against RFID and NFC technologies.

And if you’re wondering, RIMOWA hasn’t stopped innovating with aluminium. In the last quarter of 2024, the brand released two new aluminium expressions. The Original bag is the brand’s first unisex, multi-carry handbag that takes on the shape of a shrunken suitcase adapted to be carried as a top-handle, a shoulder bag or a crossbody. Then, there’s the limited-edition Original Cabin Optical with a new take on the aluminium suitcase featuring a truly mesmerising interpretation of the grooved design.

RIMOWA’s latest aluminium innovations: the Original Cabin Optical, and the Original bag.
(RIMOWA)

Where will RIMOWA go from here? It has already built its aluminium legacy and will continue to do so. Perhaps, like its high-flying inspirations, the sky is the limit.

This article was first seen on Esquire Singapore.

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