The Italian fashion house Fendi comes with a new funny concept of bag.

Now, you can have your Fendi Baguette, where “your” means unique and really representing your own style. How is it possible?

With the new Fendi limited edition called Baguette Mezzo Punto.

“Mezzo punto” is the Italian for “half stitch”, so you have to bring this canvas bag, a needle and all your fantasy! There are in Fendi box also diagrams and illustrations help beginning stitchers.

Fendi Baguette Mezzo Punto will be presented at Design Miami/Basel in December.

”Fendi is a creativity factory that supports talent without boundaries. In these challenging times in which the world is changing rapidly, we wanted to exalt pure creativity by putting attention on traditional materials and low technology techniques.

We wanted to rediscover the power and the beauty of ‘Fatto a Mano’ (Hand-Craft)” Fendi Accesories Creative Director Silvia Venturini Fendi said.

“Fendistrongly believes that creativity and the flow of ideas are the Fuel for the Future. Forever.”