Six of the world’s hottest creative talents have reimagined the French brand’s monogram in a new project titled ‘The Icon and The Iconoclasts’.

The Icon And The Iconoclasts is a special project instigated by LOUIS VUITTON to celebrate the iconic Monogram, first created in 1896 by the eponymous founder’s son Georges Vuitton.

Footwear legend Christian Louboutin, artist Cindy Sherman, architect Frank Gehry, Chanel and Fendi creative director Karl Lagerfeld, designer Marc Newson and Comme des Garçons founder Rei Kawakubo were brought together by the brand for the project.

The sextet have been given carte blanche to create new bags and accessories using and reimagining the famous monogram print.

It was Delphine Arnault, Executive VP of Louis Vuitton, and the brand’s creative director Nicolas Ghesquière who first dreamed up the idea:

“When we talked with Nicolas Ghesquière about the extraordinary talents we would like to approach we simply went to those who are among the best in their fields,” says Delphine Arnault, explaining her choice of the talents.

“We were interested in people who work with their minds and their hands. I thought it was so interesting – and fun! – to have all of these different points of view on the Monogram. It is inspiring to see how they envision things, to see their perspectives. This is a group of geniuses.”

The limited edition pieces will appear for sale in selected Louis Vuitton stores around the globe from mid-October this year, with a launch event set to take place in New York City on November 7.