If the sight of the robin egg blue box doesn’t illicit a silent scream or two, nothing else will. This season, American jeweler Tiffany & Co. launches three new rings series (and an adorable Snapchat filter to boot), which we’re certain would make ladies (and millennials) around the world swoon.

The Tiffany Setting celebrates its 130^th anniversary this year with a special rose gold edition, which supports the iconic six platinum prongs that hold the diamond gently, allowing for maximum light reflection from each of the exquisitely cut facets.

For something a little more dazzling and contemporary, the limited edition Pave Tiffany Setting – inspired by the unique Tiffany Setting ring featured in the 2016 Blue Book Collection – sees hundreds of diamonds set within the shank of the ring.

Couples can also get in on a little piece of Tiffany action this season – the Tiffany T Two series is an update from the previous Tiffany T collection, and sees an amalgamation of minimalist silhouettes and the house’s distinct T across the rings.

For one day only, the jeweler also engaged social media platform Snapchat to spread the love – albeit the Tiffany & Co. way. The exclusive filter was part of its #LoveNotLike campaign, which also runs throughout its Instagram feed. As far as we know, the makes the American luxury brand the first to explore filters on Snapchat as a proper marketing tool

Head to L’Officiel.com to find out more about the collection and campaign.