LVMH has opened a Louis Vuitton jewelry store on Paris’ Place Vendome, in an effort to expand the brand’s image within in the global luxury jewelry market.

“The store and the workshop are an important step, a foundational decision, indicating that we look ahead with optimism,” said Hamdi Chatti, Director of the group’s jewelry and watches divisions, as quoted by Reuters.

The new Paris store will sell both mid-range items, from as little as $820, to diamond and sapphire-encrusted necklaces and rings that can sell for millions.

Louis Vuitton will reportedly design high-end jewelry on the premises, both in a series of collections and as made-to-measure pieces.

“We are considering opening new stores for jewellery and watchmaking in major international capitals,” a Louis Vuitton spokeswoman told Reuters.

Source & Photos: reuters