Lorenz Bäumer for Louis Vuitton fine jewelry
Paris-based jewelry designer Lorenz Bäumer, that had designed anonymously for Chanel and Baccarat has designed a fine jewelry collection for Louis Vuitton. The collection is named L’âme du Voyage (“the soul of the tripâ€) and connects Louis Vuitton’s travel heritage with Bäumer’s own penchant for going places, in fact he has lived in Bonn, Germany; […]
Paris-based jewelry designer Lorenz Bäumer, that had designed anonymously for Chanel and Baccarat has designed a fine jewelry collection for Louis Vuitton.
The collection is named L’âme du Voyage (“the soul of the tripâ€) and connects Louis Vuitton’s travel heritage with Bäumer’s own penchant for going places, in fact he has lived in Bonn, Germany; Amman, Jordan; Montreal; and Tel Aviv.
The collection consists of six sets, a one-of-a-kind necklace the focal point of each, with prices running up to $2.5 million.
The theme of the collection is circles, which Bäumer describes as a symbol of perfection, he says: “in all the cultures, civilizations and trips that I’ve encountered, there are always circles, and they always symbolize perfection.â€
Bäumer adds his mission is to help Vuitton be “recognized, admired and respected as a jeweler. We wanted to show at the beginning the vision, the capacity of creating incredible pieces in terms of craftsmanship, and the ability to tell a story. It’s like writing a book. We just wrote a chapter.â€
And how will Paris designer measure his success at Louis Vuitton? In the same manner as at his own firm. “If you’re a jeweler, you’re selling love, feelings, happiness, so the more you can cater to this, the more of a jeweler you are,†he says. “When a woman gets jewelry and glows, then you’re a great jeweler.â€