Move over Miranda Kerr, for another former angel will front the campaigns to come for Swarovski. For the next two years, we can look forward to seeing Karlie Kloss as the face of the brand.

Due to be appear in a number of issues of national US magazines, the model will see herself in outdoor, television, digital and print campaigns from September. In the meantime, fans of the former Victoria’s Secret Angel can catch her in a video to be launched on the brand’s social media channel. The short and light-hearted video will feature the American model announcing the news and attempting to master the pronunciation of Swarovski.

Swarovski’s Creative Director Nathalie Colin commented on the news saying, “Karlie is someone young women look up to — her use of social media makes her accessible to a broad audience…. Karlie has an innate understanding of the digital world; we can’t wait to leverage her creativity to share inspiring stories about our jewelry and capture those emotional moments in life.”