Italian luxury goods maker Salvatore Ferragamo has launched its first jewellery collection in collaboration with Bulgari.

Ferragamo, which listed in Milan in June a week after Prada debuted in Hong Kong, said it hoped its new collection would help meet demand from fast-growing Asia.

“I think this collection will be successful, especially among Chinese clients”, Chief Executive Michele Norsa told Reuters at the presentation during Milan fashion week.

He said the value of watches and gems does not diminish with time, making them a safer long-term investment than clothes and some other fashionable accessories.

Created in collaboration with Gianni Bulgari, the collection will go on sale in October at 18 selected stores in Asia, the United States and Europe.

Via Reuters