New Age Diamonds, a Russian company specializing in the production of gem-quality synthetic diamonds, has entered the Japanese market with a new product called the “Heart-In Baby Diamond” — a synthetic diamond made from the hair of newborn babies.

The Heart-In Baby Diamond is the latest addition to the company’s “Your Personal Diamond” (YPD) line of commemorative diamonds, which are custom-made from the hair or fur of your favorite person or pet, living or departed.

Heart-In Baby Diamond prices range from 403,000 yen (US$3,500) for a 0.2-carat canary yellow diamond to 1,934,000 yen (US$17,000) for a 0.8-carat chameleon red diamond.

As Japan’s population begins to shrink, newborn babies become all the more precious and each birth is a greater cause for celebration. In addition, fewer mouths to feed results in increased amounts of disposable household wealth. New Age Diamonds appears to be capitalizing on these two factors by offering proud new parents an innovative and luxurious way to bestow gratitude on their blessed offspring.