De Beers Valley Of Diamonds
With its latest collection, De Beers taps into the myth of a diamond-studded valley ringed by flames. Enter the Valley of Diamonds collection, a 13-piece lineup of rings, necklaces and a single pair of earrings inspired by an ancient myth of the same name. The origins of the tale varyĆ¢ā¬āthe Chinese, Indians and Persians all […]
With its latest collection, De Beers taps into the myth of a diamond-studded valley ringed by flames.
Enter the Valley of Diamonds collection, a 13-piece lineup of rings, necklaces and a single pair of earrings inspired by an ancient myth of the same name.
The origins of the tale varyĆ¢ā¬āthe Chinese, Indians and Persians all had their versions, some dating as far back as the eighth centuryĆ¢ā¬ābut the premise is invariably the same: an impossible-to-reach valley richly covered in diamonds.
And the obstacles for the protagonists are always plentiful. As if menacing surrounding mountains arenĆ¢ā¬ā¢t enough, the area is also ringed with walls of fire and inhabited by dangerous snakes whose gaze can strike a man dead, natch.
Ć¢ā¬ÅItĆ¢ā¬ā¢s the ultimate place you want to get in but canĆ¢ā¬ā¢t,Ć¢ā¬Ā says De BeersĆ¢ā¬ā¢s creative director, Raphaele Canot, who spearheaded the projectĆ¢ā¬ā¢s design. Ć¢ā¬ÅI loved the idea of danger, the adventure part of the myth.Ć¢ā¬Ā
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