Style / Jewellery

De Beers Valley Of Diamonds

With its latest collection, De Beers taps into the myth of a diamond-studded valley ringed by flames. Enter the Valley of Diamonds collection, a 13-piece lineup of rings, necklaces and a single pair of earrings inspired by an ancient myth of the same name. The origins of the tale varyĆ¢ā‚¬ā€the Chinese, Indians and Persians all […]

Dec 08, 2008 | By Luxuo

With its latest collection, De Beers taps into the myth of a diamond-studded valley ringed by flames.
Enter the Valley of Diamonds collection, a 13-piece lineup of rings, necklaces and a single pair of earrings inspired by an ancient myth of the same name.

The origins of the tale varyĆ¢ā‚¬ā€the Chinese, Indians and Persians all had their versions, some dating as far back as the eighth centuryĆ¢ā‚¬ā€but the premise is invariably the same: an impossible-to-reach valley richly covered in diamonds.

And the obstacles for the protagonists are always plentiful. As if menacing surrounding mountains arenĆ¢ā‚¬ā„¢t enough, the area is also ringed with walls of fire and inhabited by dangerous snakes whose gaze can strike a man dead, natch.

Ć¢ā‚¬Å“ItĆ¢ā‚¬ā„¢s the ultimate place you want to get in but canĆ¢ā‚¬ā„¢t,Ć¢ā‚¬Ā says De BeersĆ¢ā‚¬ā„¢s creative director, Raphaele Canot, who spearheaded the projectĆ¢ā‚¬ā„¢s design. Ć¢ā‚¬Å“I loved the idea of danger, the adventure part of the myth.Ć¢ā‚¬Ā

Read the full article on wmagazine


 
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